Thursday 7 June 2012

MA in Communications in Mumbai


There was a time when a graduate degree seemed to be enough to venture into just about any field. This is no longer the case today. Graduation is obviously expected, but employers are constantly on the lookout for someone who is capable of taking on the complex and cross-functional demands of the global workplace scenario. And to do this successfully requires the candidate to have developed skills, in-depth knowledge, hands-on experience, and wherewithal. With the communication industry spreading its wings to reach a wider spectrum, many fresh graduates are now considering a M.A in communication in Mumbai.or PG in Mass Media that offers specialisations in Advertising, Journalism & Entertainment. The scope of a career in this field is tremendous, especially in Mumbai, the Capital of the State of Maharashtra. This commercial Capital of our country houses the country’s most reputable newspapers, television channels, and Bollywood to kick-start your career.

Many aspirants who consider earning a master’s degree in communication are unsure of its scope. It may be advisable for such candidates to research professional compass of this field online to get a better idea and assurance. Communications professionals are required in a large number of industries including business as well as media. Those having master’s degrees are preferred for their strengths in writing, research, analytics and leadership, and go on to fill management positions right from the start. Some of the designations well within one’s reach after acquiring a master’s in communication or PG Advanced Diploma in Mass Media, are advertising manager, public relations executive, marketing manager, editor, creative writer, television producer, advertising sales manager, client servicing manager, event manager, and many more.

Let’s take a look at a couple of designations to get a better understanding of what they involve. For instance, advertising managers are executive that develop and supervise marketing campaigns of clients. These are professionals hired by publicity agencies, advertising companies, media firms and advertising departments of corporate companies. Many advertising managers these days work as consultants or freelancers in order to have ample flexibility to work on several projects at once. To succeed as professional advertising manager aspirants need to develop good leadership skills, creativity, communication skills and marketing expertise.

Having a M.A in communication in Mumbai can be quite rewarding for those who wish to have a thriving career as a public relations manager. Being a city full of huge corporate companies, celebrities and mega-brands, it promises great things for talent in this field. A PR manager essentially designs strategies to generate a positive public image for the clients. This can be a product, brand name, individual or company. These strategies include promotion through media and word of mouth. Hence, success in this business depends on the professionals’ communication with the various forms of media and the people involved and leadership skills to manage teams and coordinate campaigns.

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