Monday 16 December 2013

Entrepreneurship: The essentials for success!

In August this year, a young programmer named Patrick McConlogue decided to conduct an experiment. He approached a homeless man on the street and gave him two choices, either to accept his donation of $100 or to accept his offer to learn how to code. The homeless man in question, Leo Grand took him up on his offer to learn coding. For the next couple of weeks McConlogue would spend an hour or so with Leo teaching him coding basics, providing him with the books to study and even giving him his old laptop. Today a smiling and proud McConlogue stands beside his protege Leo at the launch of his  first app, ‘Trees for Cars’ on the iStore and Play Store. The app works by calculating the amount of carbon dioxide saved by car pooling and has already received rave reviews on the web. But what makes this story extra special is the fact that until a few months ago, Leo was just a homeless man with no prospects. All it took was the right kind of motivation powered by knowledge and support for Leo to rise above his situation and make his own destiny.

Leo’s story is the quintessential example of the maxim, “Give a man a fish, and you feed him for a day. Teach a man to fish and you feed him for a lifetime”. The truth is we are all entrepreneurs, the difference being that a few among us have learned to catch their own fish while the rest of us still depend on someone to catch their fish.

Take the example of Arunachalam Muruganantham. He hailed from a small town in rural Coimbatore. His family was poor and largely lived an agrarian life. He noticed that his wife would use rags instead of sanitary pads to control her menstrual cycle since the family couldn’t afford to buy pads. He became obsessed with trying to understand how to develop a low cost sanitary pad which could benefit not only his wife but his entire village, and that’s exactly what he did. Day and night he would experiment to try to make a napkin until one day he successfully developed a prototype. Now all he needed was to test it. He would go around the village asking women to try it on, but everyone ridiculed him and called him mad. He finally tested his invention on himself by using animal blood. In time he was able to create a machine that could develop low cost disposable sanitary napkins. Today his invention has saved the lives of many women in rural India and has provided them with suitable employment in his factories.

The moral of the story is that to become an entrepreneur one must forego ones sense of shame and must be relentless in getting to the bottom of the problem, no matter what. Entrepreneurs are those who see an opportunity or a need and try to fill or bridge that gap by developing a solution.

So, how do we sow the seeds of entrepreneurship amongst the youth of today? It can be done through a problem solving approach of education rather than a test based system for grading intelligence. Entrepreneurs have a keen sense of their surroundings and look to use their skills to seal a demand in the market. In this regard, entrepreneurs must,

1. Have a keen understanding of the environment and market forces
2. Have the knowledge to foresee a demand or a need in the market.
3. Have the potential to meet this need with suitable solutions.

Students of this generation are the kinds that like to take charge of their life. Many are attracted to the prospect of entrepreneurship as it gives them the freedom to run their own life and work for themselves, but entrepreneurship is a lot more challenging than that. To become an entrepreneur one must not only take risks but must do so, smartly, thinking 5 steps ahead. It isn’t difficult to succeed in today’s business environment, however one would need to find where the next big opportunity lies and bet big on it.


In the next section, we will cover the traits of a successful entrepreneur and how gaining a sound business sense is the first step on your journey to being an entrepreneur.

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