Choosing Advertising Courses in Mumbai

If you enjoy coming up with creative ideas for brands to push their new products or existing products with new features and innovations, then advertising may just be the industry for you. If you have to trace back to the origin of advertising, it works on few but very solid principles. The multi-billion dollar industry thrives on creating need and lack in the minds of consumers. Somehow the lack of a certain car or a certain mobile phone can trigger feelings of inadequacy. On the other hand, using a certain body spray or facial cream can make you feel a lot more confident and pretty. If you think that you get and comprehend the human psyche, then by all means go ahead with your research on advertising courses in Mumbai.

Advertising today is a way bigger umbrella than it was five or seven years ago. Social media forms the backbone of all kinds of advertising campaigns today. It is safe to say that an advertising campaign, without social media is better off not done at all! Everyone from FMGC brands to political parties to medical institutes to ecommerce labels are using social media to create brand identity, brand awareness and brand recall. So it goes without saying that while choosing from advertising courses in Mumbai, it is advised to go with a course, which gives you 360 degree in-depth exposure to all aspects of advertising.

While it is a good idea to keep your options open as to what exactly you want to do in advertising, it is always beneficial to have some sort of a plan. Do you like copywriting? Are you jingles and slogan writing kind of person? Do you prefer to work on ideas for billboards and hoardings? How about TVCs (commercials)? Do you have what is takes to work into the wee hours of the morning on a commercial set? Or do you prefer to work on ideas related to Pinterest, YouTube and Facebook? Everything from logo design to search engine marketing falls under advertising; what expertise do you want to get into?

Talking to someone who is already working in advertising is a fantastic way to know what to expect and what not to expect when you start studying to become an ad guru. The way an industry looks on the outside and the way it functions on the inside are poles apart. So not getting caught off guard will save you from wasting a lot of your time. Working in the advertising department of a fashion magazine may be a lot different from working on a campaign for the Indian Premier League. Just like medicine has myriad branches and sub branches, advertising too has multiple categories. So get out there, talk to a few people, study their job profiles, study their pay rolls and find out what drives you.

Once you have done more research on what exactly you want to do in advertising, your thesis should shed way more clarity as to which institute will add a lot of weight to your resume when you get out and look for a job. Knowledge is power and in an ever evolving industry like advertising, you have to be willing to constantly upgrade your knowledge – whether it is by getting acquainted with a new gadget or by learning a new skill.

In all likelihood, a course in advertising and a career in the ad world, will take you completely out of your comfort zone and keep you on your toes. It is an exciting industry with a great future; so long as you choose from the right advertising courses in Mumbai and are willing sweat it out!