Quality higher learning is the need of the hour today. The economy is thriving, and the demand for professionals in every field is growing day by day. In such a scenario, celebrated colleges have designed special post graduate mass communication courses to face this competitive business world. Such programs are structured for students and professionals who want to establish a career in the mass communication industry and related fields, such as advertising, entertainment, multimedia journalism, and public relations.
One of the primary reasons for the popularity of post graduate courses such as Certificate in Introduction to Mass Media, Diploma in Mass Media, and Advanced Diploma in Mass Media, is the hands on knowledge one gets by pursuing one of these courses. They give exposure to the students, which is beyond the run-of-the-mill level of studying. Many colleges/institutes that offer such programs often employ non-academic teachers/mentors who bring with them experiential authority and understanding of the industry. Another factor is that a majority of colleges offering such programs have in-built infrastructure to aid practical learning. For example, the colleges have recording studios, shooting floor, post production suite, in-house college newspapers or tabloid, etc.
While a certificate course in mass media covers distinctions useful in all fields of media like advertising, multimedia journalism, public relations, as well as entertainment, the Diploma and advanced Diploma programs concentrate on the intricacies of specific fields. For instance, a Diploma course in Mass Media with specialization in advertising may include topics like Ad Agency Management, Consumer Behaviour, Advertising Research, Brands & Strategic Planning, Creativity in Communication, Campaign Planning, Media Planning & Buying, Public Relations, Evaluating Communications, Outdoor Communication, Direct Marketing, Ad Sales, Media Laws & IPR, Famous Ads – Critique & Cases, and Media Essentials such a Crisis handling, Digital Advertising, Social Media and Outdoor Media.
On the other hand, an Advanced Diploma in Mass Media with Advertising consists of understanding of distinctions such as Brand Management, Print Advertising, Radio Advertising, Film & Television Advertising Management, Corporate & Brand Identity, Integrated Marketing Communications, Internet Advertising and Blogs, Planning Software, Research Software, Media Laws & IPR, Event Management, Convergence Project, and Media essentials that include modules like the Business of Ad Films, Television Commercial (Process), Film Advertising & Branding and On Air Promotions.
Graduates from any discipline are eligible for Mass Communication courses, provided graduation was done through a recognized university and you carry a minimum of 50% of marks. Those who are going to appear for their final exams can also apply for admissions, but the admission will only be confirmed once documentary evidence of graduating has been presented to the college before the program commences. Note that the selection process encompasses of a written test, group discussion and personal interview at the institute.
One of the primary reasons for the popularity of post graduate courses such as Certificate in Introduction to Mass Media, Diploma in Mass Media, and Advanced Diploma in Mass Media, is the hands on knowledge one gets by pursuing one of these courses. They give exposure to the students, which is beyond the run-of-the-mill level of studying. Many colleges/institutes that offer such programs often employ non-academic teachers/mentors who bring with them experiential authority and understanding of the industry. Another factor is that a majority of colleges offering such programs have in-built infrastructure to aid practical learning. For example, the colleges have recording studios, shooting floor, post production suite, in-house college newspapers or tabloid, etc.
While a certificate course in mass media covers distinctions useful in all fields of media like advertising, multimedia journalism, public relations, as well as entertainment, the Diploma and advanced Diploma programs concentrate on the intricacies of specific fields. For instance, a Diploma course in Mass Media with specialization in advertising may include topics like Ad Agency Management, Consumer Behaviour, Advertising Research, Brands & Strategic Planning, Creativity in Communication, Campaign Planning, Media Planning & Buying, Public Relations, Evaluating Communications, Outdoor Communication, Direct Marketing, Ad Sales, Media Laws & IPR, Famous Ads – Critique & Cases, and Media Essentials such a Crisis handling, Digital Advertising, Social Media and Outdoor Media.
On the other hand, an Advanced Diploma in Mass Media with Advertising consists of understanding of distinctions such as Brand Management, Print Advertising, Radio Advertising, Film & Television Advertising Management, Corporate & Brand Identity, Integrated Marketing Communications, Internet Advertising and Blogs, Planning Software, Research Software, Media Laws & IPR, Event Management, Convergence Project, and Media essentials that include modules like the Business of Ad Films, Television Commercial (Process), Film Advertising & Branding and On Air Promotions.
Graduates from any discipline are eligible for Mass Communication courses, provided graduation was done through a recognized university and you carry a minimum of 50% of marks. Those who are going to appear for their final exams can also apply for admissions, but the admission will only be confirmed once documentary evidence of graduating has been presented to the college before the program commences. Note that the selection process encompasses of a written test, group discussion and personal interview at the institute.
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