Tuesday 7 February 2012

Mass Communication Institute

There are many mass communication courses available to students and aspirants that desire having a career in the field of advertising, public relations, journalism and entertainment. Having said this, it may be quite a challenge to find the top mass communication institute in the country. Settling for the first college you come across that offers a related program might be a wrong decision on your part. What you need to do is carefully study the various courses offered in the city, compare colleges that provide such diplomas or degrees and take an informed decision before you start your application process. A good resource to rely on is the Internet. You can easily search for the various colleges and institutes that offer mass communication and mass media programs.

The trick is to find a program that best suits your career requirements. For instance, two of the most sought after programs for a successful career in the field of mass media are post graduate programs like Advanced Diploma in Mass Media (ADMM).

The ADMM program is specially designed to meet international standards for advertising, multimedia journalism and the entertainment industry. It is a practical, hands-on career making course that teaches students about the intricacies of the various fields, their working and challenges. A student can specialize in advertising, Journalism or multimedia journalism, depending on interest and desired career path. Mass Media Certificate courses offered by some of the leading colleges in Mumbai include Certificate in Introduction to Mass Media, Diploma in Mass Media (Advertising / Multimedia Journalism / Entertainment), and Advanced Diploma in Mass Media (Advertising / Multimedia Journalism / Entertainment).

The ADMM program is ideal for graduates as well as professionals. The courses are designed to give the students an in-depth insight into the fields, going beyond the theoretical framework, thanks to the syllabus that consists of all the functional knowledge as well as practical know-how. For instance, a Certificate in Introduction to Mass Media includes modules like Marketing Management, Communication Skills, Relationship Management, Media Markets & Consumers, Business of Advertising, Business of Journalism, Business of Entertainment, short modules on finance, budgeting and costing, Strategic Management, Project Management, Media Sales, Business Laws, Practical Sessions about Presentation Techniques, Basics of Multimedia Creations, Editing Sense and Camera Sensitization, and Media Essentials such as Analysis (TV, Radio shows & films), Media Measurements, Media Visual Aesthetics, Cinematic Experience, Book Reviews, PR & Events, and IPR.

After spending researching various B schools, you will realize that while most institutes offer similar programs, it all boils down to the reputation, infrastructure facilities and faculty of the colleges in question. So, ensure that the college you choose provides all needed infrastructure to enhance your learning experience.

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