MA in Communications in Mumbai

There was a time when a graduate degree seemed to be enough to venture into just about any field. This is no longer the case today. Graduation is obviously expected, but employers are constantly on the lookout for someone who is capable of taking on the complex and cross-functional demands of the global workplace scenario. And to do this successfully requires the candidate to have developed skills, in-depth knowledge, hands-on experience, and wherewithal. With the communication industry spreading its wings to reach a wider spectrum, many fresh graduates are now considering a M.A in communication in Mumbai.or PG in Mass Media that offers specialisations in Advertising, Journalism & Entertainment. The scope of a career in this field is tremendous, especially in Mumbai, the Capital of the State of Maharashtra. This commercial Capital of our country houses the country’s most reputable newspapers, television channels, and Bollywood to kick-start your career.

Many aspirants who consider earning a master’s degree in communication are unsure of its scope. It may be advisable for such candidates to research professional compass of this field online to get a better idea and assurance. Communications professionals are required in a large number of industries including business as well as media. Those having master’s degrees are preferred for their strengths in writing, research, analytics and leadership, and go on to fill management positions right from the start. Some of the designations well within one’s reach after acquiring a master’s in communication or PG Advanced Diploma in Mass Media, are advertising manager, public relations executive, marketing manager, editor, creative writer, television producer, advertising sales manager, client servicing manager, event manager, and many more.

Let’s take a look at a couple of designations to get a better understanding of what they involve. For instance, advertising managers are executive that develop and supervise marketing campaigns of clients. These are professionals hired by publicity agencies, advertising companies, media firms and advertising departments of corporate companies. Many advertising managers these days work as consultants or freelancers in order to have ample flexibility to work on several projects at once. To succeed as professional advertising manager aspirants need to develop good leadership skills, creativity, communication skills and marketing expertise.

Having a M.A in communication in Mumbai can be quite rewarding for those who wish to have a thriving career as a public relations manager. Being a city full of huge corporate companies, celebrities and mega-brands, it promises great things for talent in this field. A PR manager essentially designs strategies to generate a positive public image for the clients. This can be a product, brand name, individual or company. These strategies include promotion through media and word of mouth. Hence, success in this business depends on the professionals’ communication with the various forms of media and the people involved and leadership skills to manage teams and coordinate campaigns.

Mass Communication Courses

Quality higher learning is the need of the hour today. The economy is thriving, and the demand for professionals in every field is growing day by day. In such a scenario, celebrated colleges have designed special post graduate mass communication courses to face this competitive business world. Such programs are structured for students and professionals who want to establish a career in the mass communication industry and related fields, such as advertising, entertainment, multimedia journalism, and public relations.

One of the primary reasons for the popularity of post graduate courses such as Certificate in Introduction to Mass Media, Diploma in Mass Media, and Advanced Diploma in Mass Media, is the hands on knowledge one gets by pursuing one of these courses. They give exposure to the students, which is beyond the run-of-the-mill level of studying. Many colleges/institutes that offer such programs often employ non-academic teachers/mentors who bring with them experiential authority and understanding of the industry. Another factor is that a majority of colleges offering such programs have in-built infrastructure to aid practical learning. For example, the colleges have recording studios, shooting floor, post production suite, in-house college newspapers or tabloid, etc.

While a certificate course in mass media covers distinctions useful in all fields of media like advertising, multimedia journalism, public relations, as well as entertainment, the Diploma and advanced Diploma programs concentrate on the intricacies of specific fields. For instance, a Diploma course in Mass Media with specialization in advertising may include topics like Ad Agency Management, Consumer Behaviour, Advertising Research, Brands & Strategic Planning, Creativity in Communication, Campaign Planning, Media Planning & Buying, Public Relations, Evaluating Communications, Outdoor Communication, Direct Marketing, Ad Sales, Media Laws & IPR, Famous Ads – Critique & Cases, and Media Essentials such a Crisis handling, Digital Advertising, Social Media and Outdoor Media.

On the other hand, an Advanced Diploma in Mass Media with Advertising consists of understanding of distinctions such as Brand Management, Print Advertising, Radio Advertising, Film & Television Advertising Management, Corporate & Brand Identity, Integrated Marketing Communications, Internet Advertising and Blogs, Planning Software, Research Software, Media Laws & IPR, Event Management, Convergence Project, and Media essentials that include modules like the Business of Ad Films, Television Commercial (Process), Film Advertising & Branding and On Air Promotions.

Graduates from any discipline are eligible for Mass Communication courses, provided graduation was done through a recognized university and you carry a minimum of 50% of marks. Those who are going to appear for their final exams can also apply for admissions, but the admission will only be confirmed once documentary evidence of graduating has been presented to the college before the program commences. Note that the selection process encompasses of a written test, group discussion and personal interview at the institute.

Institute of Mass Communication

India's media and entertainment sector is one that employs millions of people today. This vast mass communication industry requires specialized training, which is now available through the various leading B schools and private institutes in the country. Students looking to pursue a career in fields such as mass media, advertising, journalism and entertainment hunt for good courses offered by the best institute of mass communication in their city of residence. There is a large population of aspirants that come to the media capital of India, Mumbai to undertake such diplomas and degree programs. Seeing that the mass communication industry is growing at a rapid pace all over the world, these programs are highly sought after. Mostly being post graduate programs, such courses are ideal for fresh graduates as well as working professionals. Students from any stream can get into Mass Media, making such programs lure in graduates from science, commerce, arts, and even engineering background.

In view of the fact that the country has emerged as a leading hub for outsourcing in the field of online media industry, professionals with post graduate diplomas and degrees in Mass Communication are deemed to see a bright future for decades to come. This fact has also given rise to the growing interest in a career in the mass communication sector for students. Today with a number of reputable B schools and institutes offering mass communication programs and producing new talent, the country’s mass media industry is able to employ a good number of well-trained individuals in various fields, from journalism, to public relations services, to advertising, and film making.

Some of the most popular courses in Mass Communication are Advanced Diploma in Mass Media (ADMM) with specializations in Advertising, Multi Media Journalism (TV, WEB & Print) and Entertainment (TV & Film), Diploma in Creative Writing, etc., which range from certificate courses and diplomas to advanced diplomas in specific fields. It is most important to seek admission for such programs from a recognized B school, especially in a metropolitan like Mumbai. A career in the sphere of mass communication can be tricky if you are not backed by a college that is highly regarded for its teaching standards, faculty, infrastructure and facilities, as most core curriculum for such programs is hands-on and practical.

In the past few decades, India's top B schools offering mass communication courses have established themselves as leading educational institutions in the world, attracting a growing number of foreign students as well. If you are hopeful for a successful career in such a discipline, be aware that a career in mass communication requires in-depth knowledge of disciplines that seem to be unrelated to media and entertainment at first glance. Therefore, it is of utmost importance that you do a little research on the subject beforehand and apply to the best institute of mass communication for an advanced diploma in mass media after your graduation.

Top Mass Communication Colleges

Selecting one of the top mass communication colleges to undertake a course in mass media can be the defining step towards a bright career future. One of the cities ideal for such education is Mumbai. Not only does this city have a tremendous scope for talent in this field, but it also has some of the best colleges for mass communication studies. A majority of the courses offered in the city cover the fields of journalism, advertising, entertainment and public relations. Most of these Post Graduate programs or courses may sound the same to a student, but there are subtle differences in the courses conducted at different institutes and colleges throughout the city. These differences are either in the syllabus, teaching, faculty, amenities provided or environment, etc. Hence, enrolling in one of the top colleges is imperative in order to achieve your goal.

It may be wise to find a good mass media college ahead of time, as this may give you a chance to dig deeper and ensure that the program and institute is right for you and fits your requirements. Plus, the earlier you know what college you wish to get admissions in, the better it is in terms of your preparations for the same. These days, thanks to resources like the Internet at your disposal, gathering information about any college throughout the country is a simple and hassle-free task. A large number of colleges that run accredited programs have their official websites providing students with all relevant details about the location and departments, numerous courses, fee structures, faculty members, in-house facilities like recording studios, shooting floors or editing rooms, syllabus, admission process, forms, and the like.

You can also follow some easy tips to zero in on the best colleges for mass communication. First of all, look for colleges that have been certified by the government or educational bodies of the country or abroad that deal with mass media. This will ensure the weight and influence of your certificate. Once you have a few interesting colleges at hand, go thoroughly through all the courses that are provided by them for this career field. Then check what the course contents offered by the college deal with. It is crucial to pick a college that covers the analysis as well as the working of the media to acquire a complete understanding about the media sector. Choose a college that provides practical education and tasks, and has a faculty that is experienced in the media field to offer valuable inputs for better learning.

Also remember that most top mass communication colleges have an excellent reputation in the field and thus are able to provide their students with good job opportunities upon completion of the courses through campus interviews and internships. A successful degree in mass media can earn you superior positions in the fields of print journalism as writers or editors, electronic journalism, advertising, public relations, or in films as actors, musicians, producers, etc.