Scope Behind Mass Communication Courses In Mumbai

The 21^st Century Indian Education System is replete with professional courses. Media is the forerunner among the popularly growing courses in India. Media is already the most booming industry today and is expected to grow at a much higher rate in the coming years. With the advancement of media and entertainment sector in India, many mass communication courses in Mumbai have also popped up. Being the center of Indian Media, Mumbai has been so far the best choice to study media courses in the country.

What started merely as a way to inform peoplehas today become an essential part of their lifestyle. Media is a parcel and part of the day to day life. Whether it is for lifestyle, fashion, sports updates, headlines, cinema or other media is the only reliable way through that can give one an instant insight into what is actually happening around the world. The mass media sector carries space for immense potential and holds a wide scope. Undoubtedly, the mass media sector today holds a leading place in the society. Without it, India would not have existed as a developed, civilized and informed nation

Mass communication courses in Mumbai has been institutionalized under several names such as communication science, media studies, communication arts, communication studies, mass communication, speech communication and media ecology. Such a form of study involves distinctive processes of communication which further incorporates a wide spectrum of contexts that range from television, newspapers, radio broadcasting, magazines or journals. The mass media sector offers well-paying and exciting job opportunities in print media, visual media, broadcasting media, ad agencies and even online media. The mass communication industry is always in search for skilled and hardworking professionals. Holding a graduation in mass communication can make your way towards an exhausting scope of career options which is certainly deemed to grow with the pace of time. 

One of the biggest benefits for mass communication comes to people who are inclined towards creativity. Through mass media, they have been indeed provided with a whole gamut of opportunities where they can explore, experiment and bring their dream ideas to action easily. From working as a copywriter to an individual filmmaker, the chances are endless. Once you step in the mass media industry through any form, you will only experience career growth in times to come in this bright industry. And as far as India is concerned, the boom has just kick started. Who knows how far it will go in years to come!

According to expert researchers, the Indian electronic media will experience an enviable development in times to come. It is expected that mass communication will then be the most preferred profession for students. Opting for any of the mass communication courses in Mumbai will call for a lot of spontaneity, flexibility, imagination, creativity and innovation. Certainly, this is one of the best fields for students with creative minds and artistry skills. Based on all the above evidences, it is clear that mass communication is undeniably a leading industry in India. 

Mass Communication Courses

Mass Communication courses now offer a wide ranging choice of subjects and specializations all across India. Where once mass communication was mainly in the genre of journalism, it has now encompassed areas like advertising & marketing; public relations, corporate communication, marketing communication, film & digital video, online media, new media, photography & broadcast technology, animation and creative writing and a host of others. Aspirants now have a wide choice and more importantly, resources to indulge in such higher post graduate studies that can equip them with tools needed to face the competitive world of business and mass media.

A career in mass communication is sought by many youngsters these days as the industry is booming and there is a requirement for qualified personnel in each and every related field. One can decide to do an undergraduate course, a diploma, part time, post graduate, post graduate diploma or advanced post graduate diploma depending on the college and the area of study and specialization. Some mass communication colleges and institutions in Mumbai are among the best in the country and some even rank among the best of the world. This is due to many important factors like invested excellent faculty members who are professionals and experts from the industry, and ample infrastructure like recording studio, state of the art shooting floor, post production editing suites, to boost creativity and practical experience for the students. This is coupled with Live projects and Internships that pushes the students to go beyond the usual and prepare 360 degree campaigns, think out of the box and come up with solutions to the real-world problems of ad agency, media house, news channel, event company, entertainment house, PR firm, publication and production house etc.

Jobs in the mass communication sector are plenty and varied, constant evolving of the industry results into newer job arenas that are often considered challenging by the new generation. Journalism itself has spread out from the print medium to electronic media and web media which have become very powerful tools of communication. The industry needs reporters, editors, researchers, media planners, creative people, account managers, servicing professionals, PR executives, copy writers, technicians and producers, news anchors, presenters, film marketing professionals and the like. Radio jockeying is another career prospect and there are colleges which offer courses in it. The advertising & marketing sector is also growing rapidly as retail and consumerism spreads out to small towns and even villages in India. Building a career in this field is a lucrative option for anyone who is committed to studying for it and has interest in the field, who understands that creativity and perspiration are two sure keys to a rewarding career graph.

Institutions which offer Mass Communication courses have well thought out and planned course material which is possible because the faculty very often is from the concerned industry. The concrete and applied training and shared experiences by these faculty members serve as tools for learning for the aspirants and give them a clear insight into the working of the field. In order to be successful in this industry, it is needless to say that one’s communication skills at all levels need to be the very best, and the institutions leave no stone unturned to make sure of this. Besides these B schools and colleges/institutes pride themselves for preparing the student to handle pressure and face challenges which come with a demanding job in the communication and mass media sector through hands-on practical experience, infrastructure, and expert faculty.

Mass Communication Courses

Quality higher learning is the need of the hour today. The economy is thriving, and the demand for professionals in every field is growing day by day. In such a scenario, celebrated colleges have designed special post graduate mass communication courses to face this competitive business world. Such programs are structured for students and professionals who want to establish a career in the mass communication industry and related fields, such as advertising, entertainment, multimedia journalism, and public relations.

One of the primary reasons for the popularity of post graduate courses such as Certificate in Introduction to Mass Media, Diploma in Mass Media, and Advanced Diploma in Mass Media, is the hands on knowledge one gets by pursuing one of these courses. They give exposure to the students, which is beyond the run-of-the-mill level of studying. Many colleges/institutes that offer such programs often employ non-academic teachers/mentors who bring with them experiential authority and understanding of the industry. Another factor is that a majority of colleges offering such programs have in-built infrastructure to aid practical learning. For example, the colleges have recording studios, shooting floor, post production suite, in-house college newspapers or tabloid, etc.

While a certificate course in mass media covers distinctions useful in all fields of media like advertising, multimedia journalism, public relations, as well as entertainment, the Diploma and advanced Diploma programs concentrate on the intricacies of specific fields. For instance, a Diploma course in Mass Media with specialization in advertising may include topics like Ad Agency Management, Consumer Behaviour, Advertising Research, Brands & Strategic Planning, Creativity in Communication, Campaign Planning, Media Planning & Buying, Public Relations, Evaluating Communications, Outdoor Communication, Direct Marketing, Ad Sales, Media Laws & IPR, Famous Ads – Critique & Cases, and Media Essentials such a Crisis handling, Digital Advertising, Social Media and Outdoor Media.

On the other hand, an Advanced Diploma in Mass Media with Advertising consists of understanding of distinctions such as Brand Management, Print Advertising, Radio Advertising, Film & Television Advertising Management, Corporate & Brand Identity, Integrated Marketing Communications, Internet Advertising and Blogs, Planning Software, Research Software, Media Laws & IPR, Event Management, Convergence Project, and Media essentials that include modules like the Business of Ad Films, Television Commercial (Process), Film Advertising & Branding and On Air Promotions.

Graduates from any discipline are eligible for Mass Communication courses, provided graduation was done through a recognized university and you carry a minimum of 50% of marks. Those who are going to appear for their final exams can also apply for admissions, but the admission will only be confirmed once documentary evidence of graduating has been presented to the college before the program commences. Note that the selection process encompasses of a written test, group discussion and personal interview at the institute.

Institute of Mass Communication

India's media and entertainment sector is one that employs millions of people today. This vast mass communication industry requires specialized training, which is now available through the various leading B schools and private institutes in the country. Students looking to pursue a career in fields such as mass media, advertising, journalism and entertainment hunt for good courses offered by the best institute of mass communication in their city of residence. There is a large population of aspirants that come to the media capital of India, Mumbai to undertake such diplomas and degree programs. Seeing that the mass communication industry is growing at a rapid pace all over the world, these programs are highly sought after. Mostly being post graduate programs, such courses are ideal for fresh graduates as well as working professionals. Students from any stream can get into Mass Media, making such programs lure in graduates from science, commerce, arts, and even engineering background.

In view of the fact that the country has emerged as a leading hub for outsourcing in the field of online media industry, professionals with post graduate diplomas and degrees in Mass Communication are deemed to see a bright future for decades to come. This fact has also given rise to the growing interest in a career in the mass communication sector for students. Today with a number of reputable B schools and institutes offering mass communication programs and producing new talent, the country’s mass media industry is able to employ a good number of well-trained individuals in various fields, from journalism, to public relations services, to advertising, and film making.

Some of the most popular courses in Mass Communication are Advanced Diploma in Mass Media (ADMM) with specializations in Advertising, Multi Media Journalism (TV, WEB & Print) and Entertainment (TV & Film), Diploma in Creative Writing, etc., which range from certificate courses and diplomas to advanced diplomas in specific fields. It is most important to seek admission for such programs from a recognized B school, especially in a metropolitan like Mumbai. A career in the sphere of mass communication can be tricky if you are not backed by a college that is highly regarded for its teaching standards, faculty, infrastructure and facilities, as most core curriculum for such programs is hands-on and practical.

In the past few decades, India's top B schools offering mass communication courses have established themselves as leading educational institutions in the world, attracting a growing number of foreign students as well. If you are hopeful for a successful career in such a discipline, be aware that a career in mass communication requires in-depth knowledge of disciplines that seem to be unrelated to media and entertainment at first glance. Therefore, it is of utmost importance that you do a little research on the subject beforehand and apply to the best institute of mass communication for an advanced diploma in mass media after your graduation.

Mass Communication Institute

There are many mass communication courses available to students and aspirants that desire having a career in the field of advertising, public relations, journalism and entertainment. Having said this, it may be quite a challenge to find the top mass communication institute in the country. Settling for the first college you come across that offers a related program might be a wrong decision on your part. What you need to do is carefully study the various courses offered in the city, compare colleges that provide such diplomas or degrees and take an informed decision before you start your application process. A good resource to rely on is the Internet. You can easily search for the various colleges and institutes that offer mass communication and mass media programs.

The trick is to find a program that best suits your career requirements. For instance, two of the most sought after programs for a successful career in the field of mass media are post graduate programs like Advanced Diploma in Mass Media (ADMM).

The ADMM program is specially designed to meet international standards for advertising, multimedia journalism and the entertainment industry. It is a practical, hands-on career making course that teaches students about the intricacies of the various fields, their working and challenges. A student can specialize in advertising, Journalism or multimedia journalism, depending on interest and desired career path. Mass Media Certificate courses offered by some of the leading colleges in Mumbai include Certificate in Introduction to Mass Media, Diploma in Mass Media (Advertising / Multimedia Journalism / Entertainment), and Advanced Diploma in Mass Media (Advertising / Multimedia Journalism / Entertainment).

The ADMM program is ideal for graduates as well as professionals. The courses are designed to give the students an in-depth insight into the fields, going beyond the theoretical framework, thanks to the syllabus that consists of all the functional knowledge as well as practical know-how. For instance, a Certificate in Introduction to Mass Media includes modules like Marketing Management, Communication Skills, Relationship Management, Media Markets & Consumers, Business of Advertising, Business of Journalism, Business of Entertainment, short modules on finance, budgeting and costing, Strategic Management, Project Management, Media Sales, Business Laws, Practical Sessions about Presentation Techniques, Basics of Multimedia Creations, Editing Sense and Camera Sensitization, and Media Essentials such as Analysis (TV, Radio shows & films), Media Measurements, Media Visual Aesthetics, Cinematic Experience, Book Reviews, PR & Events, and IPR.

After spending researching various B schools, you will realize that while most institutes offer similar programs, it all boils down to the reputation, infrastructure facilities and faculty of the colleges in question. So, ensure that the college you choose provides all needed infrastructure to enhance your learning experience.

Top Mass Communication Colleges

Selecting one of the top mass communication colleges to undertake a course in mass media can be the defining step towards a bright career future. One of the cities ideal for such education is Mumbai. Not only does this city have a tremendous scope for talent in this field, but it also has some of the best colleges for mass communication studies. A majority of the courses offered in the city cover the fields of journalism, advertising, entertainment and public relations. Most of these Post Graduate programs or courses may sound the same to a student, but there are subtle differences in the courses conducted at different institutes and colleges throughout the city. These differences are either in the syllabus, teaching, faculty, amenities provided or environment, etc. Hence, enrolling in one of the top colleges is imperative in order to achieve your goal.

It may be wise to find a good mass media college ahead of time, as this may give you a chance to dig deeper and ensure that the program and institute is right for you and fits your requirements. Plus, the earlier you know what college you wish to get admissions in, the better it is in terms of your preparations for the same. These days, thanks to resources like the Internet at your disposal, gathering information about any college throughout the country is a simple and hassle-free task. A large number of colleges that run accredited programs have their official websites providing students with all relevant details about the location and departments, numerous courses, fee structures, faculty members, in-house facilities like recording studios, shooting floors or editing rooms, syllabus, admission process, forms, and the like.

You can also follow some easy tips to zero in on the best colleges for mass communication. First of all, look for colleges that have been certified by the government or educational bodies of the country or abroad that deal with mass media. This will ensure the weight and influence of your certificate. Once you have a few interesting colleges at hand, go thoroughly through all the courses that are provided by them for this career field. Then check what the course contents offered by the college deal with. It is crucial to pick a college that covers the analysis as well as the working of the media to acquire a complete understanding about the media sector. Choose a college that provides practical education and tasks, and has a faculty that is experienced in the media field to offer valuable inputs for better learning.

Also remember that most top mass communication colleges have an excellent reputation in the field and thus are able to provide their students with good job opportunities upon completion of the courses through campus interviews and internships. A successful degree in mass media can earn you superior positions in the fields of print journalism as writers or editors, electronic journalism, advertising, public relations, or in films as actors, musicians, producers, etc.